No one really know why we have candles on birthday cakes? It is a fact lost in history, but some think it is because the ancient Greeks use to make round cakes in honor of the full moon and take use them in worship of their goddess Artemis. She was the goddess of the moon. It is said the Greeks placed candles around the cake to resemble a glowing full moon. Do you suppose they sang a song when they did this!
Manufacturer surveys show that 90% of all candles are purchased by women.
Votives, container candles and pillars are currently the most popular types of candles
It is estimated that more than 10,000 different candle scents are available
Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business accounts for approximately 65% of candle sales.
Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important" or "very important" in their selection of a candle.
Approximately three-fourths of candle users say they typically burn candles for 4 hours or less per sitting.
Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).
Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.
Approximately one in five women say they use candles to decorate the yard, patio or other exterior areas, as well as the interior of their home.
Candles generally can be categorized into 11 basic types: tapers, votives, pillars, container(or jar) candles, tealights, liturgical candles, outdoor candles, floating candles, novelty candles, utility candles, and birthday candles.

